About

GLENDON SCOTT

My team is my creative output. I work on building an environment of collaboration, curiosity, attention to detail, trust, and above all, empathy. When those are known foundations the best creative ideas are able to be nurtured, explored, and executed. And most importantly, they become consistent. Those creative ideas aren’t exclusive to the final execution, they can be employed everywhere — creativity in problem solving, story-telling, and selling-in ideas.

Some accomplishments are recognized in awards, I've got those too. But more important to me, are the accomplishments viewed as firsts. And these are just a few I’ve stacked up.

• A branded Snapchat integration considered a keystone moment in the platform’s history.

• A never-been-done integration with GIPHY that required collaboration between the client, platform, agency, NFL, NFLPA, and 8 individual athletes and teams.

• The first VR game to incorporate real throwing mechanics and a volumetric capture pro athlete.

• The first video content piece to be recognized in Communication Arts’ Photography Annual.

• The first live sports broadcast on Twitter that allowed the audience to participate in real time.

• A first-of-its-kind Facebook Messenger bot delivering bespoke football drills based on experience and position.

• The first ever branded YouTube homepage takeover.

• The longest Opening Day first pitch in MLB history.

All of this has given me an appreciation for the process of doing things nobody has ever done before. It’s messy, but in the end it’s incredibly rewarding for the agency, clients, and creative teams.