Mazda Unboxed

MAZDA UNBOXED

The all new CX-90 is Mazda’s most powerful, most luxurious, and largest vehicle ever.
Our task wasn’t only to reveal the CX-90 to the world, but to tell it’s story. Instead of just pulling off a sheet to reveal the vehicle at a standard industry PR event, we revealed the CX-90 piece by piece.

We enlisted international film star Hiroyuki Sanada to guide our viewers through each episode. Our episodes dropped weekly, and were surrounded by dozens and dozens of complimentary social assets — all culminating in the global reveal of the CX-90

PROLOGUE

Chapter One

Chapter Two | Performance

Chapter Three | Design

Chapter Four | Global Reveal